@misc{Murrmann_Julia_Journalistic_2017,
 author={Murrmann, Julia},
 abstract={Literature within Olympism, though vast, offers relatively little detailed discussion regarding the way of presenting sportspeople, rivalry, values and symbols in the contemporary sport press and the impact of the journalistic stylistics on the image of sport. There is, however, a need to investigate the sport media language in this perspective, as it is directly linked to the reception of sport and Olympism in the society. The present paper is an attempt to present a vision of modern competitive sport presented at the press site in the context of the principles of Olympism. It focuses on the stylistics, narration and shape of expression in terms of the linguistic resources. A corpus of 92 articles from the “Sports” section of the online edition of a popular newspaper "Gazeta Wyborcza" was content were analysed. The findings of the research show that the language of Internet sports commentaries is “poor”, has little values and is not always compatible with the principles and recommendations of the Olympic Charter. The concern for the aesthetics and attractiveness of the communication (use of sophisticated terms when describing athletes, colourful and attractive narration of sport competition, use of metaphors and other figures of speech) comes first. The information regarding the up-to-date events and sports results is in the foreground. In order to “rescue” the Olympic vision of sports, a new generation of sports journalists dedicating an equal attention to the beauty of both text and sports is needed. The role of sports universities in this venture is crucial.},
 type={rozdział},
 publisher={Wydawnictwo im. Stanisława Podobińskiego Akademii im. Jana Długosza w Częstochowie},
 title={Journalistic Sport Language versus Olympic Assumptions: the Current State and Challenges. A Diagnosis Based on an Analysis of Internet Sport Commentaries},
 address={Częstochowa},
 year={2017},
 language={eng},
 keywords={sports language, Internet sports commentary, Olympism, sports journalist},
}