@misc{Smoleń_Andrzej_Marketing_2017,
 author={Smoleń, Andrzej and Pawlak, Zbigniew},
 abstract={The aim of the work was recognition of marketing strategies realized by professional football, basketball, volleyball and speedway clubs. During identification of marketing strategies we made use of achievements and assumptions of the so-called evolutionary school of strategic management, which show that the strategy of an organization emerges during its activity and is conditioned by history, influences from the environment and organization members’ interests. The basic research method applied in the study is analysis of sources concerning activity of 52 professional clubs. As a result of the study there have been distinguished a number of functional strategies used by the clubs in the areas of product, price, distribution and advertising.},
 type={rozdział},
 publisher={Wydawnictwo im. Stanisława Podobińskiego Akademii im. Jana Długosza w Częstochowie},
 title={Marketing Strategies of Professional Sports Clubs},
 address={Częstochowa},
 year={2017},
 language={eng},
 keywords={marketing strategies, strategic management, professional sports clubs},
}