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[Abstract = %22This article%2C presents the results of the research on the creation%2C organization%2C administration and promotion of the Cricova wine complex. In this%2C representative elements ensuring the attractiveness of the town from the tourist point of view have been identified. The Cricova wine complex is a system of underground galleries created after the extraction of conchiferous limestone since ancient times. The idea of%E2%80%8Busing these galleries as wine warehouses was agreed upon by winemakers Petru Ungureanu and Nicolae Sobolev%2C in response to solving the problem of the lack of specially designed rooms for storing%2C processing and maturing wines from the 1950s. Currently%2C the complex covers the area of 53 hectares%2C and the underground galleries transformed into streets have a total length of 120 kilometers. Throughout the year%2C the temperature in the underground galleries remains constant%2C around %2B 12...%2B 14 %C2%B0C and the relative air humidity is around 97%E2%80%9398%25. The uniqueness of the Underground Complex provides material and spiritual heritage of the tasting rooms%2C a museum with exhibits from all times %28prehistoric%2C ancient%2C medieval and modern%29%2C a national wine collection with over 200 wine brands from different regions of the world%2C organizing tourist events.%22]